After spending many years in Asia, conducting research, and working in various roles in corporate and academic environments Jeanne Boden (PhD in Oriental Languages and Cultures and management degree from Solvay Brussels School of Economics and Management) founded ChinaConduct® Ltd. (2001) and Cultural Quantum® in 2016. Both organizations advise and coach companies, universities, and individuals.
Throughout her life Jeanne has studied and observed what we call ‘cultural differences’. She listens carefully to how people describe their own identity, often in terms and concepts they have internalized via their parents, education or others. Based on her research occupying the multidisciplinary space of management, anthropology, and communication science and a lifetime of cross-cultural practice she developed the Cultural Quantum® Five Step Method for efficient cross-cultural cooperation.
Cross-cultural cooperation cannot be reduced to tips and tricks or comparisons between ‘nations’. We want to get away from a stigmatizing nation-centric and Western-centric discourse. It requires courage and commitment to develop common ground and efficient cooperation. A systematic method enabling a bottom-up approach is key to that.
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